Mercedes-Benz owners can now follow the Masters Tournament without reaching for a phone, thanks to a new app integrated into the brand’s infotainment system.
How the Masters app works in Mercedes vehicles
Selected models equipped with the third‑generation MBUX infotainment platform will host a dedicated Masters app. The software, built with IBM, streams live coverage, offers multiple video feeds, and provides real‑time shot tracking for every player. Drivers and passengers can view the leaderboard, watch featured groups, and listen to professional commentary, all on the central screen. The app’s architecture ties directly into the vehicle’s existing data connections, allowing the high‑definition video streams to play without noticeable latency, even while the car is in motion.
Access is straightforward: owners open the vehicle’s app store, download the Masters app, and launch it from the home screen. The integration removes the need for a handheld device, allowing fans to stay informed while on the road. Once installed, the app appears alongside navigation and music options, and the system automatically updates the content as the tournament progresses, ensuring that the latest scores and video feeds are always available.
Models and visual upgrades
Vehicles that support the feature include the CLE and E‑Class equipped with the third‑generation MBUX system and the optional MBUX Entertainment Plus Package. For models with the second‑generation MBUX, Mercedes‑Benz is adding Masters‑themed graphics. These include custom avatars, azalea‑flower icons for the home button, and images of the iconic sixth hole and the tournament leaderboard. The visual package is designed to blend seamlessly with the existing user interface, giving the cabin a cohesive look that reflects the prestige of the event.
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Owners of older MBUX systems will not get live video, but they will still see the themed visuals, giving the cabin a subtle nod to the event. The graphics are delivered through a software update, meaning that the aesthetic changes appear without any hardware modifications, and they remain consistent across all display panels within the vehicle.
The inclusion of the Masters app reflects a broader trend of automakers turning vehicle screens into more than navigation tools. By delivering sports content directly to the cabin, manufacturers aim to keep drivers engaged yet safe, offering entertainment that doesn’t require looking away from the road.
Mercedes‑Benz’s decision to embed the Masters app directly into the head unit shows the brand’s commitment to integrating lifestyle experiences with mobility. By leveraging the MBUX platform’s modular design, the company can introduce event‑specific content without overhauling the core system, demonstrating how future updates might bring additional sports, music festivals, or cultural events to the car’s screens.
